Industry Experience

PROFILE:    RICH HESSLER, MBA, NABCEP, CPA

Energy Efficiency Sales

PV SOLAR SALES & MARKETING SKILLS

• NABCEP Solar PV Entry Level Certificate of Knowledge E012209-7
• Highly-competent, sales and marketing professional with                          20 years of B2B/B2C green business development experience. 
• An ethical sales and marketing professional leveraging a public accounting foundation to creatively communicate the financial benefits of renewable energy.
• Proven track record of acclimating quickly and successfully working both autonomously and as a member of a larger team.

• Relevant experience includes, but is not limited to, the following activities and responsibilities:

• Consistent top producer closing multi-million dollar B2B sales

• Developed creative ROI-based solution presentations
• Recruited and managed a staff of 12 sales professionals
• Conducted weekly sales training meetings

• Recognized for contribution towards product design and quality

o       Developed budgets and campaigns for commercial and affluent residential lead generation

o       Multi-channel marketing to drive phone calls from web traffic

o       Implemented systems to report on key metrics and ROI

o       Reduced cost/lead by 50% and increased close rates

o       Small business brand development

o       Helped define business goals

o       Developed brand position and processes

o       Developed sales collateral

o       Designed and implemented processes and campaigns

CLIENTS/REFERENCES

• PVSolarSalesTraining.com: Principal, trainer and coach
• JTMNutrients.com: Eco-friendly plant nutrition marketing

• PeterMontoya.com: Small business branding sales & coaching

• RenaissanceDoorsAndWindows.com: Quality home remodeling

• XATA.com: Fleet operations visibility and control sales
• CassInfo.com: Freight bill rating software sales
• Collis & Hoag: Business and individual CPA services

Technology Sales

Home Improvement Marketing

Sales & Brand Management

Functional Experience

Sales

Marketing

Branding

Coaching

Training

Management

Systems Experience

MS Office (Advanced)

CRM (Advanced)

Tracking Technologies

Website Development

SEO/PPC

Accounting & Budgeting

Professional Education

NABCEP Solar PV Entry Level

Certificate of Knowledge 2/24/09

Power Messaging

Corporate Visions, Inc.

Coaching Certification

Coaches Training Institute

MBA (Management)

Western Michigan University

BBA (Accounting)

Western Michigan University

CPA

Retired

www.RichHessler.com ● PV Solar Sales & Marketing  ●  (714) 840-9786

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